GE's ecomagination:

Make Your Kitchen a Model of Efficiency

Ecomagination is GE's commitment to imagine and build innovative solutions to today's environmental challenges while driving economic growth.

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It is a business strategy to create new value for customers, investors and society by solving energy, efficiency and water challenges - today. It is the belief and commitment that we have been presented with a false choice-great economics or great environmental performance... the real answer is that through innovation we can design and deliver both.

GE's ecomagination Kitchen is a suite of refrigeration, cooking, and dishwashing products that offer improved energy efficiency compared to standard kitchen products without these energy efficient features. This suite of products can help to reduce kitchen electricity use, which typically accounts for over 25% of the average U.S. household electricity consumption, by up to 20%.

The 2,500,000 ecomagination kitchen products sold in 2010, including GE's ENERGY STAR ® qualified refrigerators and dishwashers and GE's Double Oven Electric Ranges, were designed to avoid over 130,000 metric tons of associated CO2 emissions on the U.S. grid per year, equivalent to the annual CO2 emissions of over 25,000 cars on U.S. roads.

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www.ecomagination.com